Mumbai: ABP News, one of India’s Hindi news channel, has launched a campaign, “Khabaron Ko Berang Rehne Do”, to mark the auspicious occasion of Holi. The campaign urges to let the news be devoid of colours of preconceived opinions and hatred. It encourages people to fill their lives with vibrant colours while ensuring the news they watch remains free of the colours of opinion.
ABP Network is proud to bring social harmony to India with its new campaign hashtag #BerangHoKhabrein. This campaign aims to motivate people to come together and celebrate Holi with the spirit of inclusivity and neutrality. ABP News is standing for its viewers this Holi, by pledging to make news more transparent and clearer. With this movement, ABP News urges everyone to eliminate the colours of their opinions when it comes to news.
Adding thoughts on the launch of the campaign, ABP Network CEO Avinash Pandey said, “ABP News believes that by keeping news free from the colours of opinion, it can help foster a more unified and harmonious nation. The channel believes in giving its viewers news without bias, without prejudice, and without added colours of opinion. Thus, through this campaign, ABP News ensures that opinions are grounded in facts and not clouded by biases. The channel appeals to its viewers to embrace the spirit of Holi and come together to make our news, and our nation, a place of peace and neutrality.”
