Mumbai: ABP Network has forayed into the Andhra Pradesh and Telangana market with the launch of its new digital platform, ABP Desam. It is the eighth regional language digital portal from the house of ABP Network. With this new offering, the media conglomerate aims to strengthen its push for local storytelling and strive to create bigger strides in the sphere of regional news.

ABP Desam has positioned itself as a digital portal that completely mirrors the culture, ethos, and spirit of the Telugu people. Its tagline ‘Mana vartalu, mana oori bhashalo!’ which translates to ‘Our news, in our town’s language!’ conveys its objective to deliver news that is personalised to the individual and collective preferences of the Telugu readers, the media company said in a statement on Friday.

“Regional language is a very crucial growth driver for digital news platforms," said ABP Network CEO Avinash Pandey. "Recently, we had launched a digital platform for Tamil audiences and now we are further strengthening our digital portfolio with ABP Desam. I’m confident that this Telugu news platform will provide access to high calibre, diverse digital news content to the people of Andhra Pradesh and Telangana and also bring a bevy of growth opportunities to our network.”