MUMBAI: ABP News has launched a brand campaign for ‘ABP Asmita’, which has become the No.1 Gujarati News Channel, adding 10 million viewers weekly, a reach that has increased almost 10 times in the last three year. With a meaningful brand tag line of ‘सच का आईना जो खबर बन जाती है’ ABP Asmita has witnessed phenomenal growth in viewership.

ABP Asmita has carved out a niche for itself offering in depth news insights and coverages and has been a clear No 1 in terms of choice of viewers. The brand campaign highlights ABP Asmita’s brand ideologue and highlights the journey it has taken over the years, creating top of mind recall in urban markets. The channel has established itself as a clear leader offering the most authentic, unbiased and researched news content in interesting formats. The brand campaign shows ABP Asmita’s course of becoming the leading regional news channel of Gujarat and all the rigorous efforts that has gone in achieving this accolade, which combines developing creative content and prompt reporting with insightful analysis of news and current affairs.

Mr. Avinash Pandey, COO, ABP News Network said, “ABP takes great pride in providing the best and most researched content to the discernable viewers and this feat of becoming the No 1 Gujarati news channel is a testament of our continued efforts and commitment. ABP Asmita’s resounding success is a conjoined effort of all at ABP, who have been in pursuit of excellence and helped curate the best quality and well researched content that has given us the edge over others. This accomplishment also comes with a responsibility to keep pushing ourselves to continue with this exercise of creating innovative programming and providing our viewers with an understanding of news and perspective that would have an impact on their daily lives.” 

The brand campaign for ABP Asmita started promotions on the channel, from 19 November and will be amplified across ABP network’s platforms. The campaign will be further accentuated on Radio, Print and OOH mediums.