Mumbai: Aaj Tak was the most searched keyword across Google during counting hours on 10 March, the brodcaster said in a statement released on Tuesday.
The nation was anticipating the election results from Uttar Pradesh, Punjab, Uttarakhand, Goa, and Manipur.
As per Google trends, Aaj Tak had the highest search rank more than the political parties that were contesting the elections. With an impressive search volume of one million+, Aaj Tak was trending in the top ten searches (as per Google trends on 10 March). The keyword Aaj Tak was searched for, even more than the political parties including the likes of BJP, Congress, and AAP or SP running for the chief minister’s office.
People searched specifically for election-centric news by typing in the keyword ‘Aaj Tak’ apart from keying AajTak news, Aaj Tak Live, Aaj Tak News Live on google. The Hindi news brand was even more searched than political bigwigs such as Yogi Adithyanath, Akhilesh Yadav, Arvind Kejriwal, and even prime minister Narendra Modi.
