Mumbai: Aaj Tak had the highest market share amongst eight opt-in Hindi news channels from week 1-10 in 2022, according to the data shared by Broadcast Audience Research Council (Barc) India.

The data shows that Aaj Tak had a market share of 25.3 per cent, followed by TV9 Bharatvarsh at 21.4 per cent and Republic TV with a 19.9 per cent share. The data was for the Hindi-speaking market, 15+ target audience, NCCS All. Aaj Tak also had the highest market share in urban and rural markets at 27 per cent and 23.2 per cent share, respectively.

As per Barc, Aaj Tak’s coverage since the beginning of the year 2022 has reached 10 crore viewers every week (TG 2+).  The latest data released by Barc for news channels is governed by an augmented data reporting standard which has a four-week rolling average.

Barc India has released data for individual news channels after a 17-month hiatus. The TV audience measurement agency had also agreed to release the past 13 weeks of data after consultation with industry stakeholders. However, many news channels including India TV, News18 India, ABP News, Good News Today, News 24, and NDTV India have opted out of past data. NDTV India has completely pulled out of Barc ratings.

(Source: BARC; TG: 15+ NCCS All; Market: HSM; Period: Wk 1-10’22; 8 Opt-in Hindi News Channels)
(Source: BARC; TG: 2+ NCCS All; Market; India Period: Wk 1-10’22; Cume Rch (Crores); 8 Opt-in Hindi News Channels)