MUMBAI: Zeel’s new music label ‘Zee Music Company’ (ZMC), which was launched a couple of months back, has now joined hands with Viacom18 Motion Pictures. With this, the company has acquired the music rights for the entire slate of Viacom18 Motion Pictures for 2014.

“We are thrilled to have Viacom18 Motion Pictures on board with ZMC. They have a very exciting line up of releases slated for the year and we are proud to be associated with them,” said ZMC business head and EVP Anurag Bedi.

Giving details about the deal he said, “The 14-film deal includes the Akshay Kumar starrer ‘Gabbar’, Priyanka Chopra’s next ‘Mary Kom’ and  ‘Manjunath’  Other noted titles include ‘Dharam Sankat main’ with Paresh Rawal in the lead and other exciting projects.”

ZMC earlier had acquired the music rights for Akshay Kumar and Sonakshi Sinha starrer ‘Holiday’, which is now set to cross the Rs 100 crore mark.

“We’re excited about this partnership and believe that that with power of Zee channels behind us, our film promotions will go to the next level in terms of innovation decibels and impact,” concluded Viacom18 Motion Pictures COO Ajit Andhare.