MUMBAI: PEN Studios TV Broadcast arm, revamped its WoW Music Channel to iLove, which will now cater to an additional 30 million households across India! iLove has evolved into the fastest growing music channel, successfully more than doubling its viewership in the last 6 months!
DD Freedish is equipped to provide access to more than 30 million households(~ 125+ million viewers), most of which fall under the HSM(Hindi speaking Markets). iLove is poised to quadruple its viewership leveraging DD Freedish starting December 01, 2019.
This is in conjunction with permissions from MIB (Ministry of Information and Broadcasting) authorizing the re-branding to iLove.
PEN Studios has Eight TV Broadcast Channel licenses, Two of which are on-air viz. B-Flix and iLove. Six more channels are being prepped to launch in 2020 including MTunes+.
PEN Group is the fastest growing Entertainment Powerhouse. Pioneering Film syndication since the 1980’s to Doordarshan and subsequently to C&S channels across all major broadcasters viz. Zee, Star, Sony, Viacom, to name a few. After producing smashing box office successes like Kahaani and Shivaay, they recently announced a big production with Sanjay Leela Bhansali titled “Gangubai” starring Alia Bhat. PEN is very strong on theatrical distribution and formed a Joint Venture, ‘PEN Marudhar’ last year. PEN Marudhar has distributed over 20 movies till date including Zero, Badla, Dream Girl, Marjaavan to name a few and will be distributing the upcoming Love Aajkal 2 and Angrezi Medium. Acclaimed for its multitude of box office returns, PEN has a legacy of working with some of the most inspiring minds from the film industry and has been consistent in enabling quality content catering to a wide range of audiences across India. PEN has tied up with VFX company Famulus which furnished VFX for Mission Mangal.
