Mumbai: Warner Music India and JioSaavn on Tuesday announced the launch of ‘Spotted’- an artist discovery programme designed to provide a powerful launchpad for artists. The programme was launched in partnership with Rolling Stone India.

As a DSP, JioSaavn will collaborate with Warner Music India, to be able to release audio and video content.

'Spotted' will discover new artists from the East, West, North, and South regions of the country each month, across Hindi, English, and Punjabi categories. In addition to aiming for maximum representation from all regions, the partners will also ensure all discovered artists be supported with a robust plan to get them noticed across the industry.

April onwards, aspiring musicians and singers will be able to upload their original tracks on a microsite. The programme will discover one artist per month who will be chosen by industry veterans, namely -Salim Merchant, Divine, Jonita Gandhi, and Papon. “Every language, every city, every dialect has its own melody. I am keen to see what Spotted will discover in the coming months,” said the playback singer and composer Papon.

The discovered artists will be featured on the Spotted playlist on JioSaavn and in Rolling Stone India stories. With this initiative, Warner Music India and JioSaavn will create a program that will add value to the growth of the audio industry in the country.

“We are constantly looking for fresh sounds and exciting music to share with our readers. Spotted adds to our endeavour to bring independent talent into the spotlight and give them an opportunity to shine. We hope to create more opportunities for artists across the county,” stated Rolling Stone India spokesperson.