MUMBAI: VH1 US is looking to boost its programming lineup. This is being done through promotions.
Jim Ackerman has been promoted to senior VP, development and production. Maggie Malina joins VHI as senior VP VH1 Films and Scripted Series. Jeff Olde is senior VP, production and programming; Brad Abramson moves up to VP, production and programming.
The announcements were made by VH1's executive VP, original programming and production Michael Hirschorn.
He said, "This team has achieved an astonishing amount of success, delivering high quality original hit series that have yielded record numbers of viewers at VH1 while sharpening and expanding our unique point of view. Their new responsibilities as well as the additions to our team will ensure that VH1 will build on its tremendous momentum and launch even more hit programs that resonate with our viewers in 2006."
Ackerman was most recently VP development production and programming. In his new post, Ackerman will be responsible for overseeing development and production of original series. While at VH1, he has overseen such series as Best Week Ever, Celebrity Fit Club, Remaking and Race-o-Rama.
VH1 connects viewers to music, artists and pop culture events that matter to them with series, specials, live events, exclusive online content and public affairs initiatives. VH1 claims to be available in over 87 million households in the US. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno, VH1 Mega Hits and VH1 Country.