MUMBAI: Vh1 Supersonic that began last year will continue to enthrall audiences this year too with world renowned artists like Paul Van Dyk, The Chainsmokers, Stanton Warriors, BL3ND, Funkagenga, Hook N Sling, Mark Knight, Mat Zo, Maya Jane Cole and many more turning up on Candolim beach in Goa from 27-30 December 2014.
The creators of Vh1 Supersonic, LIVE Viacom18 have decided to take the annual event for just four days, this year and have offered a year-long set of experiences through multiple brand extensions. Vh1 Supersonic 101 (campus gigs), Vh1 Supersonic Club Nights and Vh1 Supersonic Arcades (outdoor arena events) will take fans far beyond the main festival and enable them to engage with some of the most popular DJs in their home towns on an on-going basis.
Viacom18 INS senior VP and business head Jaideep Singh said, “Utilizing our numerous platforms across the live music and entertainment sector, our vision at LIVE Viacom18 is to reach out to aficionados of music, ignite the collective passion for dance music and fulfil the needs of devoted music lovers that at the moment, are not being met in the current Indian music festival market”
Party-goers can kick back in one of the numerous hangout zones, filled with fun activities; lose themselves in a novel from the onsite library; weave through the larger than life art installations; strike a bargain at one of the stalls in the hippy market; join in the beach sports and stay active with Zumba lessons in the fitness corner; or indulge in some of the finest cuisine that India has to offer.
LIVE Viacom18 has chalked out a 360 degree campaign for Vh1 Supersonic 2014 that will spread over print and digital platforms, which will be mainly focused in Mumbai, Delhi and Bangalore but will also extend to five other cities across the country. With over 200 cab covers, Out of Home advertisements, Radio spots, DSA’s and digital activation, LIVE Viacom18 is leaving no stone unturned to ensure that Vh1 Supersonic becomes an affair to remember. They’ve also roped in 300 campus ambassadors to bring the spirit of the event alive on college campuses across India.
