Mumbai: Viacom18’s international music and English entertainment channel Vh1 has in association with audio-streaming service JioSaavn announced the launch of "Pop Hits Certified," a bi-monthly show starting 15 December. 

With an aim to foster a community of pop-lovers and keep them updated on the latest pop trends, Vh1 and JioSaavn will release a list of 10 tracks from JioSaavn’s Hero Playlist every fortnight. To engage the audiences digitally Vh1 will air the special show ‘Pop Hits Certified’ with music videos from the playlist. The program will also be hosted by JioSaavn on its app.

The two music platforms have joined forces to put together a fortnightly playlist of songs from celebrated pop artists from across the world to deliver global pop tunes on digital and television. Spread over three months the collaborated playlists will explore different sub-genres and themes. 

“Vh1 has unequivocally been India’s biggest platform for international music and pop culture. Through musical extravaganzas featuring renowned artists from around the world, we have not only managed to retain our loyal viewers but also deepened their engagement with their favourite music," said Viacom18 head - youth music and English entertainment Anshul Ailawadi. "With our partnership with JioSaavn, we aim to showcase pop music to our viewers through ‘Pop Hits Certified’ and build a larger community of pop-lovers.”