MUMBAI: The Chennai-based South India music channel SS Music is about to wind up the SMS round of its ongoing talent hunt show VJ Factor 2. The channel will kick off the final screening round on 18 January.
Speaking to indiantelevision.com, SS Music programming head Bryan Oliver Peppin said the channel would hire the final winners to anchor three upcoming shows.
"We are looking at launching three big budget shows this quarter, which would have a broader format compared to our existing shows. Our plan is to select maximum three final winners and assign them to anchor these upcoming shows. The shows are crucial as they are supposed to push TRPs through appointment viewing," he said.
Out of the 24 contestants, 14 will be eliminated through the SMS round. The remaining 10 will fight it out for the three slots in the studio-based final round. A panel of judges will decide the winners with the help of a selected group of audience. The verdict will be mainly based on a 20-minute long performance by each contestant.
Post VJ Factor 2, SS Music will be launching the second edition of its music talent hunt Voice Hunt. However, Peppin hints at the possibility of a change in schedule. "The success of VJ Factor 2 will decide our future plans. Anyways, Voice Hunt 2 is definitely in the pipeline," he says.