MUMBAI: Shemaroo Entertainment has appointed Kunal Wadhwani as head of social media and digital marketing to give a push the company's digital marketing initiatives.

Shemaroo Entertainment director Jai Maroo said, “We are glad to welcome Kunal on board. We understand the importance of digital marketing and its growing influence on the masses. Kunal will drive Shemaroo’s way forward in digital marketing.”

Prior to joining Shemaroo Entertainment, Wadhwani was with Everymedia Technologies heading media planning and buying. He also managed digital marketing and Online Reputation Management (ORM) for Bollywood movies, brands and celebrities.