MUMBAI: Shemaroo Entertainment has announced the extension of its alliance with the international distributor of digital content, The Orchard, for the distribution and marketing of Shemaroo’s music catalogue on iTunes in the Middle East and North Africa (MENA) region.
Earlier this year, Shemaroo had entered into a strategic alliance with The Orchard to distribute its music content in Latin America, North America, Europe and Asia Pacific. This enabled them to utilise Shemaroo’s music catalogue on more than 100 international digital platforms like iTunes, Spotify, Rhapsody, eMusic, Virgin FR, Amazon Digital Services Inc, Xbox Music, rDio, MediaNet, etc. The vast repertoire of audio includes film, non-film across multiple genre like folk, pop, sufi, qawwalis, kid’s music and regional music.
With this initiative, Indians living outside the country will no longer miss the desi (Indian) music. They can also enjoy a variety of regional music in more than 22 languages including Punjabi, Marathi, Bhojpuri, Gujarati and Bengali among others that are available on these platforms. Shemaroo Entertainment has been working with leading online streaming platforms in India like Saavn, Gaana, Hungama, Nokia MixRadio, etc to distribute content.
Shemaroo Entertainment director Jai Maroo said, “Shemaroo has already been distributing its vast music catalog directly in India through all the telecom operators and music streaming services. For Global distribution of our content, we have already entered into a strategic alliance with The Orchard earlier this year. We are pleased to extend this partnership with the company to distribute our content on iTunes in the Middle East and North Africa (MENA). The development will empower audience from MENA with a variety of content across different genres.”
“Shemaroo’s vibrant catalogue of Indian music is already available to consumers worldwide through our international network of digital retail outlets. This amendment will help us serve Shemaroo’s content in MENA also now. We look forward to a creative and inventive partnership with Shemaroo, given their foundation as an early adopter of digital media,” added The Orchard director South Asia, Clint Cabral.
