Mumbai: JioSaavn has appointed entertainment industry veteran Sahas Malhotra as its new CEO. With his appointment, the music company aims to continue providing enhanced holistic audio experience to consumers, it said.

"In this role, Malhotra will be based out of the company’s headquarters in Mumbai and lead its endeavors in a constantly evolving and exciting Indian market," said the statement.

Before joining JioSaavn, he was associated with Amazon Music as a director. He brings on board an experience of twenty four years in the entertainment industry, in building teams, film marketing, music P&L management, licensing, media planning, music publishing and product management.

Over the years, Malhotra has also worked with renowned industry players like Sony Music India and Tips Industries. At Tips Industries, Sahas was leading the business at Tips Music and marketing for Tips Film production, in addition to leading extensive marketing verticals for the business.

As the director of digital and new business at Sony Music India for  over 12 years, he successfully led his team to achieve revenue targets in the fast-changing entertainment industry. In addition, Malhotra also led Sony Music India’s digital P&L and mentored teams across media planning, media buying, promotions, marketing alliances and new business development departments.

His impressive track record also includes extensive understanding of mobile value-added services, online music, online video marketing, syndication, media planning & buying, music publishing, TV, print & radio marketing, social media marketing, online advertising and film marketing.