MUMBAI: Radio City has named Vikas Varma as its national head programming.

Varma was formerly associated with UTV Television Content as its chief operating officer (COO).

At Radio City Varma will be leading the national creative team and will be based out of Mumbai. He will look after all national programming initiatives besides working on the programme mix for Radio City's upcoming stations.

The focus of his assignment will be to further build on the innovative never done before aspects of programming which the brand Radio City justifiably stands for, informs an official release.

Radio City CEO Apurva Purohit says, "It is exciting times for Radio City and we are launching a slew of new initiatives. Radio City has set numerous benchmarks for the industry through its programming innovations like Lingo-Lila, Babbar Sher, Love Guru, Musical-e-Aza}m (where we currently have 21 of the best Bollywood singers performing live and unplugged).

After Purohit joining the station as its CEO, Radio City has seen a flurry of activities, which include Musical-e-Azam, RJ Missing, re-introduction of English programming in its Bangalore station, and its Mumbai station going 24 hrs live - all of which are firsts in the industry.