MUMBAI: Nielsen Entertainment, which provides Actionable Entertainment Intelligence (AEI) in the US and BigChampagne Online Media Measurement, have entered into a strategic relationship.
The two parties will study the relationship between airing of songs on radio stations in America and Peer to Peer downloads on the internet.
This relationship will link Nielsen Entertainment's BDSRadio.com, to BigChampagne's P2P) charts. The study will combine radio airplay "spin" data with "Top Swaps." This combined analysis of Nielsen Entertainment's BDSradio.com resources; digital, terrestrial, and satellite airplay data and BigChampagne's P2P measurement, will provide both the radio and record industries with a unique matrix of music consumption measurement.
Nielsen Entertainment's BDS service captures in excess of 100 million song detections annually on more than 1,200 radio stations in over 130 markets in the US and 22 Canadian markets. Record labels and music programmers rely on Nielsen Entertainment's BDS for information about radio and video airplay.
BDS provides data that Billboard magazine uses to determine its airplay and sales charts. Affiliated Nielsen Entertainment companies SoundScan, VideoScan and BookScan carry point-of-sale information in the music, video and book publishing arenas respectively.
