MUMBAI: Starting June, youth entertainment channel MTV India has hopped on to now TV in Hong Kong. Now TV is one of the world’s largest commercial deployments of IPTV and Hong Kong’s largest pay TV provider. It offers a wide range of local and international content on its platform in Hong Kong.

MTV India EVP and business head Aditya Swamy said, “It is extremely exciting for MTV India to enter Hong Kong with now TV. Being the universe of the young, we have never been boxed by geographical boundaries. Our service goes to over 35 countries, broadcasting a heady dose of our local pop culture.  The catchy Bollywood tunes, our original music productions and our super hit reality and drama series will entertain young people across varied cultural backgrounds bringing them together in their love for all things MTV.”

IndiaCast group COO Gaurav Gandhi added, “With the launch of MTV India on now TV, we have further strengthened our relationship with the platform. Together, we look forward to providing the very best of South Asian Entertainment to the diaspora in Hong Kong. This launch increases MTV India’s international footprint to 50 countries as the channel continues to entertain global audiences through its unique offerings including original music programming, Bollywood music and successful fiction and non-fiction format shows targeted to the youth.”

Pay TV PCCW’s executive vice Loke Kheng Tham said, “now TV is Hong Kong’s largest pay-TV provider, offering more than 190 top-class channels to our 1.2 million customers. Adding MTV India to our lineup further demonstrates now TV’s commitment to providing all customers with a wide range of program choices. Indians in Hong Kong can now watch their favorite shows exclusively on now TV as part of the Indian Pack.”

Currently, MTV India is available in 49 countries including the US, Australia, New Zealand, UAE, Nigeria, Thailand, Trinidad & Tobago, Singapore among others.