MBAI: MTV Asia will roll out the red carpet and welcome the biggest stars of Asian and international movies when it stages its first movie awards show on 7 October 2006 at the Singapore Indoor Stadium.
As part of the creative vision of the event, the iconic Southeast Asian performance venue will be fitted-out in true Hollywood glitz and glamour to accommodate the star-studded night and will set the tone for a night of awards, superstar presenters, musical tributes and celebrity antics.
As is the case with the US show the MTV Asia Movie Awards will take a unique twist to ‘traditional’ movie kudofests by offering off-the-wall categories appealing to MTV’s audience such as “Best Kiss” and “Best Fight” filling out the list of golden popcorn trophies awarded on the night.
The awards will also feature live performances from international and regional acts, making the event a blend of movie glamour and popular music.
MTV notes that Asian stars, directors and films are increasingly captivating the global movie buffs. The show will feature the biggest names from Hollywood to Bollywood. Industry A-listers from India, China, Hong Kong, Indonesia, Korea, Malaysia, the Philippines, Taiwan, Thailand and Singapore will share the spotlight with international headline-grabbing celebrities who top the list of nominees, presenters and attendees taking part in the MTV Asia Movie Awards.
MTV executive VP creative David Flack says, “The MTV Asia Movie Awards will give a unique spin to the only telecast hailed as the wackiest awards show around. With so many Asian filmmakers, stars and movies impacting global pop culture, there has never been a better time for MTV to celebrate and highlight the Asian Movie Industry with its unique sense of fun and humour.”
The MTV Asia Movie Awards will be staged under the US$50 million strategic alliance formalised between MTV Asia and the Singapore Tourism Board in February 2006. Singapore will host 17 MTV and Nickelodeon events under the alliance; the first MTV Fashionably Loud event featured Placebo in March, with Coldplay performing at the upcoming MTV Centrestage in July.
