MUMBAI: Mezzo, has announced a series of deals in three key Asian markets that will see ‘Mezzo Live HD’ launch in Hong Kong, Mongolia and the Philippines this year.  

The channel will be accessible to subscribers on TVB Network Vision, Skytel and DDish. 

Attending the CASBAA Convention, Lagardere Active TV SVP TV sales & business development Jean-Rene Aucouturier declared, “We are thrilled to announce our first series of deals in the Asia-Pacific region, only a few months after launching the channel. This shows there is a clear demand for our premium music content, and we certainly hope to carry this momentum forward with a range of new initiatives and deals for 2015.”

 ‘Mezzo Live HD’ features classical and jazz concerts with full content in HD with over 80 per cent self-produced from international venues like Paris’ Opera, London’s Covent Garden, Milan’s Scala or Moscow’s Bolshoi.

Asia-Pacific representative for MEZZO Live HD, Lightning International’s CEO James Ross added, “We have had a fantastic response to the channel from our partners and operators, and we will shortly be announcing a raft of additional carriage agreements across the region.”

The channel will be ramping up its efforts to showcase more localised content in 2015 with new partnerships in the works in Sydney, Tokyo, Singapore, Hong Kong, and elsewhere.