MUMBAI: bindass channel is riding on huge waves of success with its fiction web series Girl in the City. Based on a girl named Meera Sehgal enacted by Mithila Palkar from Dehradhun, the show has been appreciated by many. It had also created ripples on the web in a short span of time with million plus views on social media platforms.

It is recently known that the channel has embarked a new show titled bindass Beats in collaboration with Frooti. Sources reveal that the deal between the sponsor and channel will be around Rs 25-28 lakhs.

Spreading dancing as a happy mantra, the one hour long show airs on the channel every Saturday at 9 am and every Sunday at 12 pm on bPlay. Both the platforms will have different music and packaging based on the theme of happy life, happy music.

In a move to increase viewers’ participation, the channel has also initiated an interesting activity. Viewers can make their own #‎MangoBango dance video and upload on Facebook and tag @Frooti and can get a chance to win exciting goodies.