Mumbai, 8 March 2021: ShowBox, a youth-centric music channel from the IN10 Media Network, has launched an original song, Swag Wali Naari, to pay tribute to the never-ending resilience of women, on International Women’s Day. 

The song showcases how today’s naari dons numerous hats. She can be a Durga or a Kali as she juggles various roles - from being a mother, a daughter, a wife, or a friend/colleague or a boss - in her daily life. Through this song, the channel wants to celebrate womanhood and pay an ode to its numerous avatars. 

IN10 Media Network corporate strategy and development VP Mansi Darbar said, “At In10 Media Network, we constantly thrive to create content that celebrates the spirit of life. Through Swag Wali Naari, we want to salute women and the infinite naari shakti. Women need to acknowledge their achievements, inspire younger generations as well as encourage equality every day!” 

The pop song, sung by BIG Golden Voice (season three) finalist Anurag Mohn and rapper & composer Sumit, features famous faces from various fields like Commonwealth Karate Gold medalist Sandhya Shetty, singer Shibani Kashyap, Marathi film actress Smita Gondkar, former supermodel Diandra Soares among others.

The song is available on iTunes, Spotify, Amazon Music, Saavn, Hungama Music, Gaana, and YouTube Music.