MUMBAI: Hungama, India’s leading digital entertainment company, has launched ‘Beat Air Pollution’ game in order to sensitize people towards air pollution on the occasion of World Environment Day. Developed by Hungama Digital Services, one of the leading digital agencies in India and a JV between Hungama and JWT, the HTML game is responsive in nature and can be played across devices – smartphones, laptops, tablets and smart TVs.

The game is an extension of Hungama’s ongoing support for the cause spearheaded by Bhamla Foundation, an organization that works to address health, environment and cleanliness issues. Recently, Hungama also launched HawaAane De anthem that was produced by Bhamla Foundation. Composed by Shaan with lyrics by Swanand Kirkire, the anthem is in sync with the United Nations’ theme for World Environment Day.

Neeraj Roy, Founder & CEO, Hungama Digital Media said, “Air pollution has become one of the biggest crises that the Earth is facing. The magnitude of the issue has made it necessary that we all unite to find a solution. Beat Air Pollution game is an attempt to inform, educate and sensitize people about the perils of air pollution in an engaging and entertaining manner. We are certain that the game and the song, HawaAane De, will inspire people to join the movement.”

The gameplay is intuitive and challenging at the same time. Players need to traverse the Earth avoiding air pollutants such as smoke arising from cars, chemical factories etc. 'HawaAane De’ song plays in a loop in the background, further enhancing the experience of the users. Players can try beating their own score or compete with their friends. At the end of every session, users can spread the #BeatAirPollution message to their peers by sharing the game invite on social channels.

To play ‘Beat Air Pollution’ game, click here - http://bit.ly/2Xe11af.