MUMBAI:  Eros Now, India’s premiere Video OTT platform and Gold’s Gym, have announced a new partnership in India. The company will offer Gold’s Gym fitness enthusiasts entertainment on the go, with a line up of their best films, music and originals that can be watched on their devices during sessions.

The partnership offers Gold’s Gym members a flat 60 per cent off on Eros Now’s annual subscription, otherwise priced at INR 999 (approximately $14.50). The offer is available for existing as well as new customers at Gold’s Gym’s 134 fully equipped gyms across 85 cities in India, until 11 December 2018. The association will give users access to Eros Now’s extensive catalogue of over 11,000 Bollywood and regional language films, music videos, originals and entertainment shows.

Eros Digital CEO Rishika Lulla Singh said, “Eros Now’s partnership with Gold’s Gym is a fitting example of a brand integration that aims at uplifting the lifestyle choices of people. We are delighted to extend our entertainment library to the customers who use Gold’s Gym’s services across the country. Through this partnership, we hope that consumers have a dynamic fitness experience while consuming entertainment, anytime, anywhere.”

Gold’s Gym India COO Nikhil Kakkar said, “Eros Now is raising the bar in the field of digital entertainment. Gold’s Gym is extremely delighted to partner with Eros Now and we believe that offline and online meeting of synergies can definitely help take brand building to an all new level.”