MUMBAI: B4U is in the midst of strong momentum. Along with the launch of new channels in the past year and the business plans in the works for the future, the network will experience new ways of working and few changes in organizational structuring at B4U, to continue this level of growth.

Mr. Sunil Shah will be designated as Group Managing Director, B4U Films with immediate effect, this is a major inflection point for B4U. Sunil has been with the B4U family for the past 10 years and has been instrumental in propelling B4U Films to greater heights of stardom over the years. This is an affirmation of the role currently being handled, the vast experience he carries in this field and encapsulates the additional market facing responsibilities as part of his new role.

Commenting on this new role of Sunil Shah, Ishan Saksena, CEO of B4U says “I wish him and everyone he interacts with, immense success in the B4U journey”