MUMBAI: 9XO, the international music channel to discover great music, announces the launch of Hook, the music based friendship/dating app.  Hook will be launched across Android (Google Playstore) on 18 January 2016 and soon on iOS (Apple iTunes).

Along with the Hook app, 9XO will also launch a show starting 18 January 2016 at 5 pm. The 30 minute band will showcase the playlist of 10 hit songs which will also be display on the app. The show will feature a fresh playlist 7 days a week at 5 pm. Viewers will be able to hook their song and instantly get matched with someone who also ‘hooked’ the same song. They will see their matches on air (via name and image) and be able to chat with their matches on the app. This is a unique on air, mobile innovation on Indian television screens allowing viewers to connect with each other.

Hook connects people over music. The user gets notified the instant a match is found with the same song choice. This selected playlist will be refreshed everyday to allow viewers to Hook with someone everyday and on new songs!

Speaking about the latest innovation by the channel, 9XO Programming Head Clyde D’Souza said, “9XO and Hook would bridge the space between TV and Mobile. Our viewers are already discovering great music on their mobiles and building relationships via their mobile. Hook brings the power of connecting via music in your hands. The joy of finding music via Hook and connecting with someone instantly across India is something our viewers will find very exciting!”

Hook gets synced with the Facebook account of the user enabling them to log on and start connecting with other users. Once the match is made the user gets notified of the Hook and can start chatting with the matched person.

The Hook app will be promoted across Social media platforms like Facebook, Twitter and Instagram. The app will also be promoted on ground through College festivals across Mumbai and Delhi.