MUMBAI: Music channel 9XM is all set to entertain viewers this cricket season with an array of initiatives and innovative programming. The channel has been airing special shows and initiatives to keep their viewers engrossed for the last few days.

The cricket initiatives include the World cup special 'Bade-Chote' show called FullToss Bakwaas, This live action animation show features the characters Bade-Chote with stand-up comics playing different characters inspired by cricketers and some other unique characters often seen at matches.

Commenting on the World Cup special, 9X Media Chief Programming Officer Amar Tidke said, "We at 9XM believe in providing our viewers with music that is well curated and humor that is current and topical. With the whole nation obsessed/fixated on Cricket, we wanted our viewers to have the Cricket experience, but with the 9XM flavor. Hence the channel will also flaunt packaging that is cricket centric and elements that represent the game. We have 9xm Toss-Up, where a coin toss decides the next song from the super-hit playlist and Full Toss Bakwaas our unique offering which integrates our popular characters with the game. We have also repackaged our popular countdown show Top 9 as the 9xm Top 11 World Cup special featuring cricketing themes and songs to match. Just like we love our movies, we love this game, and this is our bit to support our team India!"

9XM will also air 9XM Jugaad with the animated characters Bade Chote, Bheegi Billi and Beetel Nuts featuring cricketing funnies and Chote Ki Kahani where Chote the master entertainer comes up with his selected short stories that promises a fun ride into the witty world of Bade - Chote.

9XM will promote the Cricket World cup programming line-up through a series of initiatives on social media and other digital platforms.