MUMBAI: Films are one of the best ways to express oneself. And that is exactly what even Zee Entertainment Enterprises (Zee) is doing with a Corporate Brand film that was unveiled today. It is based on its brand positioning - “Vasudhaiva Kutumbakam - The World is My Family”.
Through the film, the company reinforces its vision to welcome the entire world to be a part of the Zee Family in an extremely unique and creative manner.
The musical film, which has been created by Scarecrow Communications, blends people from various countries staying with Indians like a joint family - working together, enjoying rituals and celebrating festivals in an Indian style. It reflects the essence of Zee’s brand image, conveying that it has been a cultural ambassador of India, to millions of viewers across the globe for more than two decades. The network has also roped in Hot Films Production Company for the corporate brand film.
Zee’s head corporate brand Roland Landers said in a release: “I am extremely glad to unveil the new brand film. Zee’s brand positioning envisions its world as a unified family, without any caste, boundary or religion, which this film has beautifully brought to life showcasing a blend of multiple nationalities celebrating togetherness.”
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Zees brand positioning envisions its world as a unified family, says Roland Landers
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We are confident that this communication will establish the perfect connect with the audience, says Manish Bhatt |
The channel will be rolling out the film on all Zee channels, social media platforms and the newly launched corporate website and other key on ground properties very soon. It will certainly ensure that the film reaches all the key internal and external stakeholders of Zee.
Scarecrow Communications founder director Manish Bhatt, said: “It was like an opportunity to create this one-of-its-kind World Anthem. Creating communication for the brand that connects with more than 700 million viewers and over 169 countries was a mammoth as well as a prestigious assignment for Scarecrow. We are confident that this communication will establish the perfect connect with the audience.”
The entire music video has been shot at exotic locations - like the Royal lands of Rajasthan and scenic Maharashtra. Monumental sites like Patwa Haveli, Jaisalmer Fort, Gadisar Lake, Suryagarh Palace along with Streets of Jaisalmer and Koyna Lake in Satara were chosen to bring out the essence of distinct visual that the world identify India with.
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The song in film is sung by Keerthi Sagathia, who became popular after singing the title song for Aamir Khan’s Satyamev Jayate. She has also sung A R Rahman's compositions like Maiya Maiya from Guru, Veera from Raavan among others, Vivienne Pocha, who has sung many hits for movies like Taare Zameen Par, Housefull, Fashion, Delhi-6, Bachna ae Haseeno, The Blue Umbrella, Bas Yun Hi, Yuvvraaj among others, and Akshat, a young classical singer.
It is composed by Rooshin Dalal, one of the youngest music directors known for his composition and background score for Ram Gopal Varma’s The Attacks of 26/11, Rajat Kapoor's Mithya and Dibakar Banerjee's Love Sex aur Dhoka.
The music video has been directed by Vijay Maurya of Hot Films, who is known for his performance as an actor in movies like Socha Na Tha, Black Friday, Paanch and Mumbai Meri Jaan.
This brand film can be watched on www.zeetelevision.com
