Mumbai: Telugu romantic film "Radhe Shyam" featuring "Baahubali" star Prabhas and Pooja Hegde will make its world television premiere on 24 April at 12 noon on Zee Cinema.

Touted to be India’s most expensive romantic genre film, this unique story, set in the background of old Europe, is replete with lavish imagery and spectacular picturisation, the company said in a statement.

"Radhe Shyam" is a story from the 70's, portraying Vikram Aditya, a renowned palmist who parades against the concept of Love, until he hopelessly falls in love with Prerana. Both Vikram and Prerana have conflicting belief systems, one swears by destiny while the other is pragmatic. But once Vikram predicts a future that guarantees a tragic end to the relationship, he pulls away from her. Was it fate, was it destiny that drew him closer to Prerana? Does their love have the power to change their future?"

All this coupled with dreamy romance, mystery, popular chartbusters, and a narrative that will make you rethink your belief in destiny. With the legendary Amitabh Bachchan lending his voice to the film, "Radhe Shyam" also stars Bhagyashree, Kunaal Roy Kapoor, Jagapathi Babu and Murali Sharma in key roles.

Commenting on the film, actor Prabhas said, “Radhe Shyam is more than just a star-crossed love story, it really challenges you to think beyond your faith and beliefs in soulmates. The fact that it was in the making for three years, seeing it all happen on the screens made it all worthwhile. Radhe Shyam is definitely a film that is meant to grace families with a good time. I am looking forward to seeing the reactions of the audience as the fascinating plotline of Radhe Shyam leaves them wondering and wanting for more.”