MUMBAI: Being a latecomer can be a disadvantage. But not so for Hindi movie channel All Time Movies (ATM) 

The Pen Studios-promoted service has roared into the top 10 channels roster with 34 GRPs in week 20 in  the HSM 15+ universe (Source: BARC). This is according to data provided to indiantelevision.com by channel executives. 

Pen Studios has a library of both original Hindi and dubbed films. 

ATM is available on both pay TV and free to air platforms DD Free Dish. 

What’s more the channel is doing well on the latter as well. In week 20 ATM has roared into the top 3 Hindi movie channel ladder with 82 GRPs in Hindi 15+ HSM Free (U+R). (Source: once again BARC).

Clearly, ATM is getting the notes flowing into Pen Studios.