Mumbai: Mukta A2 Cinemas has introduced a new offer to celebrate the festive season by capping food and beverage prices at Rs 99. This initiative aims to enhance the customer experience and address the common issue of high F&B prices in theatres, allowing moviegoers to enjoy their cinema experience.

"We believe cinema is a universal form of entertainment that should be accessible to all. It's essential that the entire experience - from purchasing tickets to enjoying food and drinks - is affordable. By capping food prices at Rs 99, we want everyone to enjoy both the movie and the complete cinema experience," said Mukta A2 Cinemas COO Satwik Lele.

This decision comes as cinemas seek to boost footfall post-COVID and aim to challenge the traditional pricing model in the exhibition business.

Lele expressed confidence that this initiative would set new standards in the industry and encourage more audiences to visit cinemas. Mukta A2 Cinemas remains committed to providing quality entertainment while prioritizing customer satisfaction, making this offer a significant win for moviegoers.