MUMBAI: Love comes in all shapes and sizes and between all kinds of people. On Valentine’s Day, channels celebrate this love with a special programming line-up for its viewers. From Hindi movie channels to regional GECs to music channels to English movies channels, each one of them pays a tribute to a variety of love.
Hindi movie channels
Hindi movie channels Zee Cinema, &Pictures, Colors Cineplex and Sony MAX2 have scheduled various movies for viewers throughout the day. Sony MAX2 has curated a line-up with a wide variety of films that are iconic and commemorate some of the most memorable love stories that fans can watch. The channel will air movies from 12-28 February to celebrate Valentine’s Day. Its line-up includes titles like Dilwale Dulhania Le Jaayenge which aired on 12 February, Deewana airs on 14 February, Karan Arjun on 21 February, Akhiyon Se Goli Maare on 22 February and Heer Ranjha on 28 February.
On 14 February, kickstarting the day with a treasure trove of heart-warming movies, &pictures with its special segment ‘Loveistaan’ will showcase the magic of new age love stories that are bordering on insanity and unimaginable passion with inconceivable limits that tests true love. From the caring husband like Laxmikant in Padman, to Madhav proving his love to his Half Girlfriend, &pictures will put together a pyaar and passion ka combination in its day long festival, 9.30 am onwards. Loveistaan: a day-long movie festival will air Padman at 9.30 am, Jabariya Jodi at 12 pm, LoveYatri at 3 pm, Kedarnath at 5.45 pm, Zero at 8 pm and Half Girlfriend at 11 pm. The channel will also air Dream Girl on 15 February at 8 pm.
To celebrate Valentine’s Day, Zee Cinema has scheduled a World Television Premiere ‘Pal Pal Dil Ke Paas’ at 8 pm. Colors Cineplex is doing a Loveria Festival on Valentine's Day wherein the stars of Love Aaj Kal - Kartik Aaryan and Sara Ali Khan also shot a promo. It was a weeklong movie festival and showcased popular movies like Inspector Vijay, Magadheera, Bajirao Mastani, Garam and Manmadhudhu 2 to name a few. On 14 February the channel will bring a World Television Premiere of Dove, along with titles like The Super Khiladi 2, Dangerous Khiladi 3, Gabbar is Back, and Manmadhudu 2.
English Movie Channels
Zee English cluster celebrates the emotion that needs to language and the feeling that makes the world go round with a special line-up of blockbuster movies curated for the day. Zee Café, &flix and &PrivéHD are each set to present a day-long binge on 14 February 2020.
&flix brings a collection of top-rated Hollywood hits with ‘The Things You Do For Love’. The day-long binge starting 9 am, includes the biggest and most-acclaimed movies such as the Wall-E, Spider-Man: Far From Home, Passengers and the sci-fi delight A-X-L among others.
Adding a dash of romance to the day is the exciting line-up of Valentine’s Day special movies on Zee Café. The titles include Academy Award-winning movies such as Ratatouille and Slumdog Millionnaire along with celebrated rom-coms like How To Lose A Guy In 10 Days, She Is Out Of My League and Playing It Cool, 8 am onwards.
&PrivéHD, the premium destination of nuanced cinema is set to turn hearts to mush as it encourages viewers to feel the love, all day long with heart-warming movies as part of ‘Love All Day’ starting 9 am onwards. The line-up includes tales that explore the unconventional and unravel the other side of love, obsession and infatuation with titles such as Juliet, Naked, The New Romantic, The Seagull among others.
Star Movies and Star Movies HD will air The Incredibles-2; Disney's Jungle Book, Titanic and Cinderella on 14 February. Star Movies Select and Star Movies Select HD will bring The Book of Life starring Channing Tatum, Zoe Saldana, Diego Luna at 3 pm.
Regional Channels
Colors Bangla has a Valentine’s Day special episodes in Kanak Kakan and Chirodini Ami Je Tomar. For its viewers Zee Thirai will air a world television premiere of Yen Aalodu Seruppu Kanum at 7 pm. Zee Cinemalu will be seen running a special line-up through the day, the channel will air Lovers at 7 am, Ye Maaye Chesave at 9 am, Rarandoi Veduka Chuddam at 12 pm, Hello at 3.30 pm, Mr. Majnu at 6:30 pm and Student No.1 at 9 pm.
Music Channels
The music channels will play the lists of top romantic songs throughout the day on their channels but apart from that Vh1 celebrates the day of love with couples and their #SignificantThird through a special contest. The channel has also come-up with a contest where viewers can participate in fun engagement by clicking on the Instagram link
, tag their bae, their third-wheel and tell Vh1 why he/she is the couple's ‘Significant Third’.
On 14 February, viewers can reminisce and take a look back at 50 of the best and most romantic love songs from this decade that mesmerized everyone on – ‘Vh1 top 50 love songs of the decade’ at 12pm & 5pm.
MTV has also released its brand films on Valentine's Day. In its newly released brand film, couples from all walks of life engage in everyday arguments and conversations, something as relatable as couples fighting over eating on the bed, or ordering food from outside, not spending enough time with each other- only to prove that problems are as necessary to love as love is to life. The film shows how fights and arguments are normal for every couple on a regular basis, in the cutest way. But in the end, no matter what happens or even if the argument reaches a crescendo, love conquers all. These tiffs give you a sneak peek into the daily lives of the couples, irrespective of any limitation.
