Festivals are the most special occasions that bring families and communities together. This year, as India gears up to celebrate a number of festivals with much pomp and splendor limited to their homes, BIG Ganga, leading Bhojpuri GEC in the Hindi heartland, brings back the one thing that holds great significance in making the festivities and celebrations extra joyous - FOOD, with the launch of their marquee show ‘RojHoyiBhoj’ #SwadKeSath- Hotel Ke Bhoj, Ghar Pe Paki Roj. With the lockdown leading to limited outdoor activity and inaccessibility of festive delicacies, the specially curated4th season of the much-revered, cookery show will help viewers make festive and special items at home in an easy manner! Ensuring that their audience don’t miss out on the celebration of the festivities, the show will start Sept 7th onwards from Mon-Thurs, 4 pm. The season will have popular Chef Ripu Daman Handa along with other popular celebrities of region like Kajal Raghwani, Anjana Singh, Smriti Sinha, Gunjan Pant, Richa Dixit, Priyesh Sinha, Nisar Khan and alike.  

The show in its latest season aims to spread a joyful sense of togetherness and happiness in these trying times. Taking part with full zest, the chefs and participants will explore and learn to make new dishes that come straight from the kitchens of popular restaurants. Audiences will be presented with easy-to-cook recipes of regional delicacies prominent during the great Indian festive season that include Navratra, Diwali, Chhath to Karwa Chauth among others. Keeping it topical the show will also feature special cooking weeks viz. immunity builders food week, couples cooking week etc so the content is relatable as well serving the need of today.

Commenting on the latest season of the popular show, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “The lockdown has presented an uncertain halt to everyone’s life! There is a sense of monotony and boredom amongst people as we try to come out of these trying times. The next two – three months are the most celebrated months across India and we really wanted to come up with something that can bring everyone together and what’s better way to do that other than with or via food and hence the 4th season of our most loved cookery show! We have curated this season especially with respect to viewer mindset today where they are missing special meals or food items from outside and they want to cook them at home only now. Thus, the unique concept of Hotel Key Bhoj, Ghar Pe Paki Roj. We are certain like all our other renowned properties; this too will find its place in the hearts of our audience and will entertain them wholeheartedly.”

Speaking on the 4th season, Amarpreet Singh Saini, Business Head, BIG Ganga and ZEE Biskope said, “RojHoyiBhoj #SwadKeSath is unique cookery show that blends the extravagance of the outside food world with the simplicity and comfort of our homes. The 4th Season of the series is created especially keeping our viewers needs as of today. Starting from helping them make special dishes at home, to showcasing health food that help build immunity in today’s time, to showcasing special episodes where husband, men participate in cooking to share the load of women in the kitchen today everything has been designed to make it relevant in today’s pandemic affected times. With such relevance build and added celebrity power we are sure the show outshine its previous records itself.

BIG Ganga’s shows enthrall and entertain audiences with its unique content, thereby making this platform apt for the whole family. The channel has been enhancing and enriching regional pride through its new offerings. These new Bhojpuri shows are sure to entertain audiences with its unique content and placement, thereby making the channel an apt prime time viewing choice for the entire family. With more series like Ding Dong Dandiya - Navratra special, Deepwaali Carnival- Deepwaali special, Chhathi Ghate Ganga and Jai Chhathi Mayi - Chhath special among others, the channel is all set to redefine entertainment and original content for its regional audience.