MUMBAI: B4U Network, a Bollywood music and movie channel is all set to launch its first regional offering in the Bhojpuri regional space, B4U Bhojpuri, which will be a movie channel. The new channel is targeted at audiences in UP, Bihar and Jharkhand land aunches with a bank of most popular exclusive Bhojpuri movies.
As per BARC data, in the last three years the audience base in Bihar/Jharkhand has grown from 24 million in 2016 to 39 million in 2019, a 62 per cent growth in audience base and B4U Bhojpuri is capitalising on the opportunity.
B4U Bhojpuri is coming up with six programming bands named Patna Talkies, Bhojpuri Multiplex, Gorakhpur Theatre, Arra Chappra Hall, Banaras Mahal & WTP’s which would be played over the weekends.
Broadcasting India CFO and COO Sandeep Gupta said, “B4U Bhojpuri is a unique offering for the audience with a premium packaging unseen in the Bhojpuri genre. As a content mix we are offering audiences a mix of devotional songs, festive programming during cultural events like Chhatt, Navratri, Diwali and Holi. Besides we are also announcing 2 WTP’s (World Television Premieres) for Bhojpuri audiences every week which are an unmatched offering by any other channel in the HSM market.”
The channel has movies of superstars like Nirahua (Dineshlal), Khesari, Pawan Singh etc from the Bhojpuri movie industry. The two WTP’s every week proposition is a never before offering in the Bhojpuri Genre and is sure to hook audiences from 15 May 2019 onwards on DD Free Dish and other cable and DTH networks.
It has also released a brand film with the brand philosophy of “Dilwa Bhojpuri Ba” which is core to every Bhojpuri person who is truly Bhojpuri at heart and shows how the community is so closely connected both with the culture and language.
B4U is also going all out with a TV campaign to promote this brand film along with its unique WTP movies on outside network channels focused on UP/Bihar/Jharkhand along with OOH in all the three states covering over 40 cities with 400+ sites.
To launch the channe,l B4U Bhojpuri has opened a free screening for viewers and media in Arrah near Patna where Bhojpuri speaking audiences would be able to see ‘Nirahua Hindustani 2’ and engage with B4U Bhojpuri’s engagement onground.
