‘Breaking Barriers, Building Connections’, Shemaroo Entertainment’s Nishith Varshneya on company’s global entertainment vision

‘Breaking Barriers, Building Connections’, Shemaroo Entertainment’s Nishith Varshneya on company’s global entertainment vision

The rich storytelling and cultural nuances of Indian narratives strike a chord globally.

Nishith Varshneya

Mumbai: In today's digital age, the appetite for content knows no bounds. With streaming platforms mushrooming and the global audience expanding, the hunger for diverse and engaging entertainment has surged to new heights. At Shemaroo Entertainment Limited, we recognize this yearning and are dedicated to quenching it by offering an extensive range of content to audiences worldwide.

In our pursuit of serving the international market, we curate a compelling mix of Bollywood and South Indian films tailored for both digital and traditional TV platforms, ensuring our reach to over 28 countries.Our portfolio boasts fictionalised historical and period films with exceptional animation and CG, capturing the hearts and minds of global audiences.

There's also a growing fondness for Indian Telenovelas and dramas among international viewers. The rich storytelling and cultural nuances of Indian narratives strike a chord globally, leading to a surge in demand for localised Indian dramas that cater to diverse tastes. With serialised shows gaining momentum worldwide, Indian shows are gearing up to ride this wave, offering unique narratives and captivating storytelling.

Shemaroo today curates content from diverse countries like China, Korea, Spain, Turkey, and Japan, delivering a cultural fusion that transcends boundaries. The rich tapestry is presented in over 12 Indian languages, targeting audiences on both mainstream TV and niche OTT platforms throughout India.Infused with youthful themes, these international offerings promise an entertainment experience that resonates across demographics.

Shemaroo Entertainment Ltd has a strong presence in key international markets, offering our diverse content catalogue to audiences around the globe. From the Middle East and Africa to Asia-Pacific and Eastern Europe, our content reaches millions of viewers. We dominate markets such as MENA, Malaysia & Brunei, Russia, CIS & Baltic, Mauritius, APAC, Myanmar, and Africa, catering to the unique preferences of each region.

As the demand for international content continues to soar, we remain steadfast in our commitment to delivering high-quality entertainment to audiences worldwide.

The author of this article is Shemaroo Entertainment Ltd head - International Business & India, Digital Syndication Nishith Varshneya.