MUMBAI: Zapak Digital Entertainment‘s merchandising arm Zapak Games has tied up with Mirchi Movies for the upcoming children‘s film Hari Puttar.
The company has come out with three game packs on the occasion.The products have been designed keeping the themes and the characters of the film in mind. The film releases on 26 September.
One of the packs includes Zapak Hari Puttar magic mantra. This has five magic tricks that kids can enjoy including coin and ring. Another pack is called Hari Puttar Brain Twisters. This consists of five puzzle games like Dicey Number. The third pack is Hari Puttar Tricky Teaser and has games with an element of mystery like Mystery Drawer and Vanishing Hanky.
The packs are priced at Rs 149 and Rs 199. Zapak has a deal with 3000 toy and stationery stores in more than 77 cities where all the products will be made available.
Zapak Digital Entertainment CMO Arun Mehra says that the company recieved a strong ersponse to its Bhootnath packs. "Twenty five per cent of visitors to our site are kids. The packs give us a physical presence and will allow kids to touch and feel the brand. We sold over 50,000 Bhootnath packs and this has shown film companies that Zapak is a great medium to partner with to reach their audience," elaborated Mehra.
Says Mirchi Movies COO Munish Puri, "We are pleased to bring on board a partner in Zapak Games. Their masti merchandise on Hari Puttar will be a hit among kids and adults."
Hari Puttar - A Comedy of Terrors revolves around a young kid and his adventures and deals with it in an entertaining, humorous manner.
