MUMBAI: Toei Animation has joined hands with Wild Pumpkin Licensing International wherein Wild Pumpkin Licensing International will develop and promote Digimon Data Squad merchandise in the Australian and New Zealand markets.

"Digimon is popular with television audiences around the world and we are confident that Wild Pumpkin will bring the message of this brand to licensees and retailers alike," says Toei Animation President and COO Kanji Kazahaya.

Digimon Data Squad is about the adventures of Marcus Damon, a 14-year-old boy who meets Agumon. Together, they fight the Digimon from the digital world whose plans are to harm the human race.