MUMBAI: Virgin Media teamed up with children‘s TV presenter Zoe Salmon launching TV Takeover, a contest that gives chance to two kids to decide what the nation‘s school children will be watching this summer on Virgin Media‘s television-on-demand service. The contest ends on 14 June.

Salmon is giving one boy and one girl aged between seven and twelve years the chance to pick their favourite TV programmes to go on Virgin Media TV-on-demand this August.

"To have my favourite programmes available to watch whenever I wanted over the summer holidays would have been a dream come true for me, as I‘d often flick through the channels but not find anything I wanted to see. Virgin Media‘s ‘TV Takeover‘ is an amazing opportunity for kids in the UK to make this year‘s summer one to remember," said Salmon.

The winners will get to choose from a range of shows available on Virgin Media‘s on demand service, including SpongeBob SquarePants from Nickelodeon, Ben 10 from Cartoon Network, and Bob the Builder and Angelina Ballerina from Nick Jr. Their hand-picked programmes will be showcased in Virgin Media‘s ‘Kids TV‘ section, to watch at any point and as many times as they like throughout the month.

Virgin Media executive director of content and acquisition Katharine Burns Rivington said, "There‘s always something for every member of the family to watch on Virgin Media TV on demand including a great range of kids‘ programmes. However we think our customers‘ children deserve something special this summer holidays, which is why we‘re giving them this fantastic opportunity to have their say on what shows should feature in our popular kids TV section."