Mumbai: Viacom18 Consumer Products has signed an exclusive deal with South Korean educational entertainment company Pinkfong to introduce Baby Shark merchandise in India. Going forward, an animated series on Baby Shark is also set to launch on Nickelodeon.

Pinkfong released the children’s song "Baby Shark" on YouTube in 2016 which garnered over nine billion views till date becoming one of the most-watched YouTube videos of all time. 

“Viacom18 Consumer Products along with Pinkfong are all set to perpetuate the success of the ultra-viral video through all-new content, including an exclusive consumer products range, reinforcing and re-establishing it as a global franchise," the company said in a statement on Tuesday.

“With global affinity, catchy music, vibrant colors, dual-gender appeal and a multi-generational family, Baby Shark’s range of exclusive merchandise is a strong proposition to attract young Indian kids," it added.

The merchandise which includes home linens, stationery, toys, apparel, games, fashion accessories, electronic items will be available across 250+ offline and online retail partners across India including Hamleys, Amazon, Landmark, Toys R Us, and more.

“At Viacom18 Consumer Products, we have been expanding our reach to build a relationship with consumers across multiple touch-points and act as a catalyst to create fandom for iconic characters," said Viacom18, head – network sales, Mahesh Shetty. "Kids across the globe adore Baby Shark, thereby making it a global phenomenon. The addition of Baby Shark to our growing portfolio will further consolidate our position as a leader in the kids’ category and add depth to our wide consumer products portfolio for kids as we aim to provide our young viewers with an opportunity to interact with their most-adored character beyond television screens."