Mumbai: Viacom18 Consumer Products is set to introduce an exclusive range of Garfield merchandise in India.

Garfield has been the most syndicated comic strip in the world and is regarded as one of the most-watched kids’ shows with over 18 million social followers. The character has a global awareness of 92 per cent and is licensed across 111 countries.

“At Viacom18 Consumer Products, we have endeavoured to constantly expand our reach and build a portfolio of iconic characters and become the one-stop destination across multiple touchpoints for the fans in India,” said Viacom18 head of network sales Mahesh Shetty. “Garfield is an iconic and relatable character in the animation ecosystem for both kids and adults.”

Over the last year, Viacom18 Consumer Products has managed to appoint ten new licensee brands across more than ten categories for apparel, accessories, eyewear, furnishing, and more for both adults and kids. As a part of the collaboration, officially licensed Garfield merchandise will be available across leading online and offline retail outlets.

"At ViacomCBS Consumer Products, we aim to provide vital support to our consumers who have been trying to navigate through the unprecedented situation of the pandemic,” said ViacomCBS Consumer Products senior vice president of international licensing Mark Kingston. “As families are adjusting to the new normal, our team has been at the forefront to translate 'content watched to products purchased'. With the launch of Garfield merchandise in India, we aim to bring truly unique products to the market that fans will enjoy and appreciate."