MUMBAI: Turner Broadcasting System Asia Pacific’s Cartoon Network Enterprises (CNE) will now be the consumer products licensing representative for Warner Bros. Consumer Products (WBCP) in India, Bangladesh, Pakistan and Sri Lanka, with the licensing agent for Bangladesh being Enroute International Limited.

WBCP’s portfolio in these markets will be represented by CNE, consisting of films, television series, animated programs, and more. This includes iconic brands such as DC Comics Super Heroes Batman, Superman and The Flash, as well as Looney Tunes, Tom & Jerry, Scooby-Doo, Harry Potter and The Hobbit trilogy amongst others.

“Turner has always been our close partner as we support their broadcasting and marketing of animation programs in the region. This extension of our relationship will now include representation of our consumer products licensing business in the region, which is a strategic collaboration that will be mutually beneficial,” said Warner Bros. Consumer Products Greater China, Southeast Asia and India managing director Bianca Lee.

The wide spectrum of WBCP’s licensing categories includes apparel, accessories, publishing, stationery, toys, gifts, novelties, as well as branded foods, personal care products and licensed advertising promotions as key categories in the region.

Turner Asia Pacific president Ricky Ow said, “This association embodies the spirit of collaboration within Time Warner and leverages our combined organisation’s strengths. We already operate some of the most loved leading brands in South Asia and this collaboration will benefit from our proven success and the future investments we will make in the region. We are delighted to add WBCP to our portfolio and are very bullish on its growth opportunities.”

CNE’s licensing portfolio in South Asia comprises 76 partners across India, Pakistan, Bangladesh and Sri Lanka across traditional retail, modern trade and e-commerce platforms.