MUMBAI: Raghav Bahl's digital news platform The Quint and Da Vinci Media have inked a 50:50 joint venture to launch the latter’s television channel Da Vinci Learning in India.

Continuing with its commitment to provide the best in educational entertainment, Da Vinci Media’s association with The Quint will effectively amplify the channel’s presence across the country along with developing widespread and integrated relationships with media and advertisers.

With this move, the company aims develop a foothold in the Indian television market prior to its launch and create awareness about the content it will offer to its Indian audience.

The venture will target 6 -12 year olds and their parents.

Da Vinci Media founder & CEO Ferdinand Habsburg said, “We are delighted to partner with Raghav Bahl and his organization The Quint, a company renowned for its strong media presence. We are confident that this engagement will definitely help us carve a strategic roadmap to increase visibility in the Indian market. We aim to provide innovative and engaging educational content to children helping them to think productively while simultaneously developing their thinking, reading and self -confidence skills througha meaningful and fun experience.”

Bahl added, “While Da Vinci Media brings expertise in the programming content, this JV helps us to further expand, drive synergies  and diversify our media portfolio. The Quint will aid consumers in accessing Da Vinci Media’s Da Vinci Learning channel’s content through our distribution capacity.”