MUMBAI: Nickelodeon & Viacom Consumer Products (NVCP) in the US has partnered with Humanity, a cause-driven clothing line, to create a series of five environmentally themed t-shirts inspired by the show SpongeBob SquarePants.
SpongeBob will be a featured part of The Big Green Help‘s water conservation campaign, "SpongeBob and You Save the Big Blue." Kicking off just in time for its 10th Anniversary, the first t-shirt will make its debut in Park City, Utah, during the 2009 Sundance Film Festival.
Marking the first retail presence for Nickelodeon‘s ongoing ‘The Big Green Help‘ campaign, the new line of t-shirts will be available in men‘s, women‘s, boys‘, and girls‘ sizes. Retailing at $98, the tees will hit shelves later this year.
NVCP senior VP domestic licensing Hal Snik says, "As Nickelodeon celebrates SpongeBob‘s 10th Anniversary, we are enthused to partner with Humanity, a company who shares our mission to increase visibility of environmental concerns."
Fashion designer and Humanity co-founder Helena Cho adds, "We are honoured to work with Nickelodeon in continuing our philanthropic efforts. We hope that just as SpongeBob always conveys an environmentally conscious message to his audience, this t-shirt will do the same to children and adults alike."
