MUMBAI: Nickelodeon has rolled out Haimianbaobao.net, a Chinese language website that is based on the channel‘s flagship animation character Spongebob Squarepants.

The site‘s launch comes two months after the global launch of SpongeBob.com ( in April) and will feature SpongeBob SquarePants related games, event updates, wallpapers, printables, icons, character guides, image gallery and widgets for the desktop.

From July onwards, SpongeBob fans can also participate in monthly ‘SpongeBob Trivia Games‘ and Fan Art contests to win SpongeBob merchandise. Monthly winners will also be included in the search for SpongeBob #1 fan contest wherein the winner will stand a chance to own an exclusive, collectible giant plush SpongeBob.

Says MTV CEO China and Viacom Asia chief representative Viacom Asia, "First aired on CCTV in 2006, it‘s recent comeback on CCTV kids channels bowled-out all cartoon

programmes to finish number one among kids aged 4-14 for the period 25 December, 2008 - 4 Feb, 2009 in 15 key cities, reaching 20.5 million home viewers."

"We also recently launched our consumer products in October to great interest from potential partners. We believe Haimianbaobao.net is going to be an exciting online venue for SpongeBob fans in China," she added.