Mumbai: Kids channel Nickelodeon is set to launch the next edition of its global campaign ‘Together For Good.’ The core thought of the initiative is to tell kids to shed their stress, take a break and do what makes their heart and mind happy, said the channel.

The initiative will also be associated with the Early Childhood Association of India (ECA) and its subsidiary for primary education - APER, a non-profit body that works towards childhood advocacy.

The campaign will be amplified through partnerships, social media and engagement with mommy bloggers and advocacy groups. Some eminent and expert partners like Lil Yogi’s, Synchrony India and Artsphere will engage with kids all through the duration of the initiative with tools on what kids should do when they are feeling stressed using alternative methods like art, yoga, and visual therapies. Nickelodeon is also hosting a Facebook Live on 20 March called “Nurturing Young Minds” with these experts.

“At Nickelodeon, we always put kids first and understand the constant and infinite pressures they are faced with, especially in these challenging times,” said Viacom18 head Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “We have always believed in leveraging our influence and reach for the betterment and well-being of our young viewers. Our latest edition of ‘Together For Good’ addresses a concern that is extremely important and requires attention. We are certain that our initiative will strike a chord with kids and their parents and are hopeful that the solutions and messages we seek to deliver will help children unwind, relax and be happy.”