NEW DELHI: Kids channel Nickelodeon will be rolling out four week contest ‘Horlicks chill dood-Nick big Ninja fan’ from 4 May.

Additionally, the channel will be airing new episodes of Ninja Hattori every Monday to Friday at 6 pm.

Says Nick India senior vice president and general manager Nina Elavia Jaipuria, “Nick has the most endearing toons and over the years kids have forged a deep bond with them. To make sure that there is never a dull moment during their summer holidays; Nick brings them their favourite superhero Ninja Hattori whom the kids cannot get enough of.”

As a part of the contest, kids will have to watch episodes of Ninja Hattori and answer a few questions.

The winners will get a chance to watch the Twenty20 World Cup live in London. Moreover, the contest will allow kids to win daily prizes like I-pods, Gaming CD’s, Boom boxes, Play stations etc.

Nick will also launch a campaign which includes television, print and digital media for further promotion.

On ground activities of Nick will include activation across UP, PHCHP, Maharashtra and Gujarat covering over 50 cities. Nick vans will be interactive with a host of games. Further, Ninja Hattori will travel to six cities including Delhi, Mumbai, Lucknow, Nagpur, Bangalore and Ahmedabad. Kids will get an opportunity to meet the superhero. Ninja Hattori will knight one kid in each city as his biggest fan.

Furthermore, Nick will be promoting the contest via OOH screens in over 150 Mc Donald’s outlets across UP, Punjab, Haryana, Jaipur, Kolkata, Mumbai, Delhi, Bangalore and Hyderabad.