MUMBAI: Nickelodeon has announced the launch of "Slime Across America," an interactive experience that will bring the network's iconic green slime to kids across the country. The national tour, which will transport the slime via the Nickelodeon Slime Mobile, just in time for Nickelodeon's 20th Annual Kids' Choice Awards on 31 March, will kick off February 26 at the Nick Hotel in Orlando, Florida, and will carry out 20 slimings in 20 markets across the nation.

In addition, after the Kids' Choice Awards, the Slime Mobile will continue to another 30 markets to allow even more kids to have a first hand slime experience.
America gets ready for Nickelodeon's slime attack!

An official announcement made by the network states that Nickelodeon's Slime Across America experience and the 18-wheel Slime Mobile will feature various games and attractions including a Nick Live! Slime Edition interactive stage show, a user generated content station where kids can create content to submit to Nickelodeon for possible air on me:tv, the network's new interactive day part, an audition area, music-themed activities such as Nickelodeon karaoke, Nickelodeon costume character appearances, product giveaways, and of course, the opportunity for kids to get slimed.

In the driver's seat of the Slime Mobile will be Nickelodeon's own Pick Boy. Select stops will also feature special appearances by Nickelodeon talent and costume characters, and national and local celebrities.

"Nickelodeon has a long and storied history with slime," said Nickelodeon Marketing and Worldwide Partnerships Executive Vice President Pam Kaufman. "From You Can't Do That on Television to the first celebrity sliming at the 1988 Kids' Choice Awards, neon-green slime and Nickelodeon have been synonymous. So what better way to reconnect America with the green goo and celebrate the 20th anniversary of the Kids' Choice Awards than by painting the country with slime all year long?"

Nickelodeon will broadcast several of the slimings on me:tv from 5 to 7 p.m. ET/PT, beginning 11 March through 31 March. In addition, the Orlando kick-off event will be featured as part of TeeNick on 11 March.

The Slime Across America Tour will make 20 stops leading up to Nickelodeon's 20th Annual Kids Choice Awards, and approximately another 30 stops beginning 1 April 2007, and continuing throughout the year.

After the Kids' Choice Awards, Nickelodeon will utilize the Slime Across America Tour to support network events such as SpongeBob SquarePants "Friend or Foe" in April, among others. The network will support Slime Across America with a series of on-air spots that will drive fans to http://www.nick.com/slime, which features a schedule of stops, activities, games and more. Nickelodeon's GoCityKids website will also offer tour information.