MUMBAI: Nickelodeon has planned a line up of eco-friendly programming and off-channel initiatives to celebrate Earth Day on 22 April. The channel will air new ‘green-themed‘ episodes of hit tween shows iCarly and True Jackson, VP while select preschool series will air on Nickelodeon and Noggin throughout the day.

Nickelodeon will also unveil ‘The Big Green Help‘ grants programme to support schools and local organisations with sustainability projects, and offer kids the opportunity to take environmental action with more than 500 local grassroot Earth Day events. The efforts are part of Nickelodeon‘s ‘The Big Green Help‘ campaign - a multiplatform, global pro-social initiative designed to empower kids to take action on the environment and connect them to energy saving and earth-friendly activities in their everyday lives.

"On Earth Day, we are using the power of our brand to connect kids to an issue of importance to them," said Nickelodeon Kids and Family Group EVP public affairs Marva Smalls.

"By working with our partners, and through initiatives like our new grants programme, we are providing them with tools and resources to help them be better environmental custodians," Smalls added.