MUMBAI: Nickelodeon Recreation has elevated Stuart Rosenstein to SVP resorts and theatricals. He will continue to report to Nickelodeon Recreation senior vice president Howard Smith.
In this new role, Rosenstein will oversee licensing operations of Nickelodeon‘s expanding hotel business. He will work closely with Marriott International and Miller Global Properties in the newly developed partnership to create 20 new Nickelodeon Resorts by Marriott around the globe.
Specifically, Rosenstein will identify sites for development, oversee the creation of, and marketing worldwide for, the Nickelodeon Resorts by Marriott brand, and ensure that the resorts deliver a unique experience for traveling kids and families, states an official release.
Rosenstein will also continue to manage and lead Nickelodeon‘s live theatrical business, overseeing show development, production, marketing, franchise support, sponsorship integration, affiliate promotion, merchandise development and finances for all live theatrical productions, both domestically and internationally. In addition, he will continue to run Nickelodeon‘s live events, Costume Character Program and theatrical licensing business.
"Stuart has been the guiding force behind the development of Nickelodeon‘s thriving live theatrical business and knows exactly what it takes to bring quality experiential entertainment to kids and families around the world," said Smith. "His experience and skill set are perfectly suited to guide the Nick Resorts and theatrical businesses into the next wave of innovation and growth."
A 17-year veteran of Nickelodeon, Rosenstein launched Nickelodeon‘s touring theatrical business in 1992, taking the TV game show Double Dare on the road to sold-out venues. Since then, he has developed more than 14 major theatrical productions domestically and internationally, generating more than 10 million in attendance with over $400 million in box office revenue, adds the release.
