Mumbai: Nickelodeon has maintained its position as the most popular and number one kids' entertainment franchise in India.

Riding on the success of its diverse IPs, the Nickelodeon franchise maintains a weekly reach of over 44 million children, with the category's highest viewership market share of 31 percent (YTD). 

The franchise also leads in co-viewing target groups, with Nick commanding a 15 percent market share. 

The company said with the largest repository of homegrown content in the country (over 900 hours), all Nickelodeon characters, from Motu Patlu to the Bhoot Bandhus, have gone on to become icons of today.

Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “Kids have come out of a very difficult and daunting period and are slowly adapting to the post covid realities of going back to offline learning and having more social interaction. As a responsible storyteller, Nickelodeon has always been there for kids through these tough times, nurturing and inspiring them through our stories and characters who have become their best friends and confidantes”.  

She further added, “We are committed to taking kids into a world filled with fun, imagination, and laughter, making sure they are stress-free and in high spirits. It is this deep understanding and connect with kids who are at the centre of our universe that has allowed us to garner immense love from them as well as the trust of their parents.” said Nina 

“Responsible fun entertainment and putting kids first is the resultant patronage received from kids and parents, has also made us a preferred partner of choice for advertisers who are also seeking to meaningfully engage with children and their families.”